2025’s most popular ‘vision board’ destinations

◉ We uncover the countries that feature the most in 2025 vision boards on Pinterest

◉ The countries with the most 2025 travel vision boards include Greece, Mexico and Bali

◉ UK Pinterest data also shows searches for Thailand and Italy are trending this month

Our new study reveals the world’s most featured countries in vision boards for 2025, according to Pinterest data.

January is the time of year for making resolutions and setting goals, and as such many explorers are flocking to platforms like Pinterest to create their 2025 ‘vision boards’ – collections of inspiring images and quotes to help them stay focused on making their travel bucket list dreams come true.

Pinterest sees a massive influx of travel related searches during January, with their UK trends data showing that Thailand, Japan, Greece and Italy are all currently among the most popular country searches as people look to build their inspiration boards for the year ahead.

By analysing the number of 2025 vision boards on Pinterest for popular travel destinations across the globe, we’ve found that France, Mexico, Thailand and Bali are all among the countries people most hope to visit in the year ahead.

The world’s most popular 2025 vision board destinations

Our study looked at over 20,000 Pinterest boards to reveal that the most popular countries people are building vision boards for in 2025 are France, Greece and Mexico.

European countries make up just over half of the most popular vision-board destinations, with Spain, Italy, Ireland and Portugal all also featuring in the top ten. Asia is the next most represented continent with Mexico completing the top three, as well as Thailand, Bali and Japan taking another three spots in the top ten. Just outside of the top ten sits Scotland in 11th and the USA in 12th position.

Why visit these ‘vision board’ destinations in 2025:

France – over 1,000 vision boards

From the Notre-Dame Cathedral finally re-opening its Gothic doors to visitors, to Toulouse being named Lonely Planet’s Top City to Visit In 2025, France is brimming with exciting experiences for any type of traveller. New airline routes from Florida to Paris in 2025 will make the city of love more accessible for American explorers, and a number of luxury hotels, in both the capital as well as the Loire Valley and French Riviera have helped put France at the top of travellers’ ‘vision board’ destinations this year.

Greece – over 900 vision boards

The ancient appeal of Greece continues to inspire travellers, and whilst classic destinations such as Mykonos, Santorini and Athens remain popular, visitors in 2025 are looking to find something a little off the beaten track. Islands such as Syros and Tinos feature prominently in Greece 2025 vision boards – promising explorers a new and original experience of the Mediterranean.

Mexico – over 900 vision boards

Breathtaking natural beauty and vibrant culture have been pulling travellers to Mexico for decades, and with the Tren Maya set to launch in 2025 it’ll be easier than ever for explorers to travel between Cancun, Tulum, Palenque and Merida. With Gen-Z entering their ‘all-inclusive era’, Mexico’s selection of outstanding resorts are helping the country fast become one of the most desired places to visit this year.

Thailand – over 800 vision boards

The third season of White Lotus was filmed at the Four Seasons Resort in Koh Samui, and Thailand is sure to see a massive spike in interest when it shines on the small screen. While some travellers want to explore the intoxicating hustle and bustle of Thailand’s cities and night markets, explorers looking for a tranquil island experience are pinning images of ancient Buddhist temples, crystal clear waters and mountain jungle treks to their Thailand 2025 vision boards.

Ireland – over 800 vision boards

With lots of investment being made into rejuvenating Ireland’s smaller towns such as Balbriggan and Cork, the Emerald Isle is not only looking to embrace its 2025 visitors but also give them an unforgettably good time. From the re-opening of historic sites like Barryscourt Castle to the 10-year anniversary of St. Patrick’s Way and the 125th anniversary of Oscar Wilde’s death being marked with evens in Dublin and Enniskillen, there are plenty of exciting reasons as to why explorers want to visit Ireland this year.

This feature was created on 20th March 2025. The information within this feature is correct to the best of our knowledge at the time of publication.